the curve

What the fitness industry teaches us about donor retention

Donor retention is one of the hardest problems in fundraising. World-class gyms have been solving the same problem (monthly commitments, fading motivation, easy cancellation) for decades. In this article, I share seven lessons from the fitness industry that charitable organisations can't afford to ignore.

There's a reason child sponsorship is the gold standard in donor retention

Child sponsorship has been an incredibly popular way of giving for decades, but recently, many international organizations have decided to pull out. In this article, I take a look at the mechanism of child sponsorship, and what your team might want to consider before you choose to quit cold turkey.