Short term projects: A report, a campaign, a welcome series. One specific communication rebuilt around the Donor Results Chain. Concrete, deliverable, and designed to show donors exactly what their gift made possible.
Perfect fit for: fundraising teams that need something done well, right now
They've already said yes. They believe in what you're doing. All they need is proof that it mattered.
Too many organizations miss that moment. It's probably because the results get lost somewhere between programs and communications. So the donor waits too long, and most likely won't give another gift.
4 out of 5 first-time donors never give again.
As Director of Fundraising Impact and Optimization at ChildFund New Zealand, Bonar saw the potential in their annual Christmas gift catalogue, Gifts that Grow.
By redesigning a new suite of Gifts that Grow assets all around the Donor Results Chain (an ecommerce website, direct mail pack, updated donor value items, and an integrated impact report), ChildFund was able to strengthen engagement and diversify their income.
"Bonar brings unparalleled drive and creativity for fundraising and marketing. He is a fantastic champion for donors and pushes new ways to engage those within your mission."
— Paul Brown, former CEO, ChildFund New Zealand
Donor touchpoints are scoped per project. Most projects fall between $2,000 and $5,000 CAD depending on scope, deliverables, and level of strategic involvement. Of course, less intensive engagements (social media images, etc.) would likely come in under $2k, and projects that involve concept development, copywriting and design will sit at the higher end.
Not sure what you need? Get in touch and we can figure it out together!
Your supporters gave you a gift. Show them what it meant.
Field photography was taken during professional program visits across 25+ countries. All individuals pictured have provided consent for the use of their image in materials promoting international development and child welfare programs. Images are used here for educational purposes to illustrate the impact of donor-funded programs.