From diagnosis to transformation. A three-stage partnership designed to embed results-based thinking into your donor communications, starting at $2,500/month.
Perfect fit for: organizations that want senior-level fundraising expertise, without a full-time hire.
Most organizations know their donor retention is a problem. They've seen the data. They've felt the churn. But, fixing it requires a strategy, not a one-off report or a website refresh.
Real improvement happens when results-based thinking gets embedded into your communications calendar, your team's approach, and your reporting systems. Month by month. Touchpoint by touchpoint.
That's what the bellcurve partnership is for.
As Manager of Project Merito at Christian Children's Fund, Bonar led an organization-wide initiative to build a culture of philanthropy - implementing a series of donor-focused projects designed to improve the donor experience and reduce cancellation. He built RBM capacity across teams, developed donor communication frameworks, and created touchpoints that connected every donor interaction to real program outcomes. Project Merito resulted in a drop in donor cancellation from 20% to 13.5%.
"Bonar is diligent, very committed and brings a rare positivity and enthusiasm to his work. He demonstrates natural leadership ability and professionalism and is a tremendous asset to any marketing and communications team.""
— Felicitas Adrian, former VP of Fund Development and Communications at Christian Children's Fund of Canada
We start by understanding where your donor communications are breaking down. A full audit of your current touchpoints, retention data, and reporting systems mapped against the Donor Results Chain. You'll receive a clear diagnosis and a practical action plan.
With the diagnosis complete, we begin rebuilding. New communications framworks, updated touchpoints, and RBM-informed templates that connect every donor interaction to program results. Light-touch support that keeps things moving.
An embedded partnership with bellcurve. Ongoing deliverables, team capacity building, and strategic support that evolves with your program. Improve your donor comms on an ongoing basis, ensuring your retention improves month by month and that your team has the capability to sustain it.
Your supporters gave you a gift. Show them what it meant.
Field photography was taken during professional program visits across 20+ countries. All individuals pictured have provided consent for the use of their image in materials promoting international development and child welfare programs. Images are used here for educational purposes to illustrate the impact of donor-funded programs.